Google recently confirmed that they made an algorithm update.
If you are somehow affected by the update then don’t panic, we’ll be helping you understand what happened, why you were impacted, how you can get your page views once again and rank on google once and for all.
Better content means higher rankings.
Of course, writing awesome content should be your #1 priority but that’s not the only thing that can rank you higher.
We’ve been saying this so many times that there’s a lot going on to ranking on Google.
These things can and will help you rank on Google.
When you say “Write awesome content”, what it actually means is that you have to put yourself into your audiences’ shoes. You have to write an article that will answer all of your audience’s questions.
In this article, we’ll be talking about Google EAT and how it can actually help you to easily rank number one on Google especially this coming year 2020.
What is Google EAT?
It may actually sound like Google is building a restaurant but it’s not a food website.
Google EAT is an acronym for expertise, authority, and trustworthiness. What this actually means is that Google will more focus on websites that have credibility and authority.
From the word itself, it means that the author should be an “expert” on the topic that he’s writing about.
Let’s take WebMD for example.
This website features professional doctors who are experts in medical areas and such.
So, does that mean you have to be a professional now to be able to rank on Google?
Of course not!
Everyone can be an expert on a topic. The thing that you can do to be able to implement expertise is to make sure that you have reliable sources and that you know what you’re writing about and your article is fully-detailed.
You don’t have to put in your article that you have a degree.
Authoritativeness means that people should know you and your website. They should know that you are a good source of information.
Now, how can you become a “good source of information“?
Easy, just write well-written and informative articles.
For this category, people are your main ingredient.
If everyone talks good about your website then you will have good authority. If everyone thinks you’re writing bad articles then you will have a bad authority.
For this category, you are responsible.
You must provide your articles with true information that can make people trust you.
When a user searches for something, for example:
“Should I buy an iPhone?”
Google will provide search results but then again, the user will ask the following question:
“Is this page legit or trustworthy?”
That’s where Google EAT comes, Google will filter out all of the non-trustworthy websites and only rank trustworthy websites.
Now that’s your second priority.
Now, you may be wondering…
Is SEO still relevant? Absolutely!
SEO is part of your content writing. When you write an article, it’s common sense that you implement SEO. Put in keywords, internal links, and etc.
But the most important thing of all is that you provide what the searchers are actually looking for.
Establishing Google EAT on your website actually comes down into three different ways.
Google EAT for Content
Implementing Google EAT on your content is one of the most important things that you can do to improve your Google rankings.
To do this, you have to ensure that your article is long and well-written, has reliable sources, and has a link to really credible resources.
Where to find credible resources for Google EAT?
Now, where do you think you can find this credible resources? It’s not actually that hard to find these resources. Just use Google Scholar and search the same topic that you’re writing about and there you can find websites that are actually credible.
Google EAT for Author
This is not actually something new to everyone but it will help you improve your website’s credibility.
Here’s something that you can do to implement Google EAT as an author.
Now you might be thinking what this actually does to your website but when you create a YouTube channel, you’re actually putting your brand into another platform which is part of Google which means, you’re making your brand more reputable.
And when you go to a podcast as a guest, you’re putting your brand into someone else’s brand and as soon as you introduce yourself in the podcast (as an example), Google will remember who you are and if you’re the person who owns a website. That website will have credibility.
The same goes for guest posting. When you write an article for someone else’s blog, you can get a link from there and that will increase your website credibility.
Google EAT for Website
There’s a lot of things that you can do to improve your website’s credibility.
But before that, let’s understand first how you can actually determine if a website is trustworthy or not.
Let’s say for example your friend sent you a link of this website. It’s an e-commerce website that sells Gucci shirts or rare designer clothes.
When you arrive at that website, what are the things that you think will prove that this is a legitimate website and not something that will scam its customers?
Well, if the website doesn’t have an SSL Certificate then that’s a huge red flag.
Now that’s what Google EAT for websites is about. But installing SSL Certificates to your website doesn’t mean you’ll rank number one on Google. It will just help Google understand that your website is reliable and secured which will help users feel that they’re safe from you.
According to Danny Sullivan, the only acceptable answer is to have great content. It is sure boring but that’s what Google wants everyone to do. To provide helpful information for searchers.
Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV— Danny Sullivan (@dannysullivan) August 1, 2018
The latest updates from Google suggest that trustworthiness or credibility will play a very important role in your Google rankings especially in the future.
We highly recommend you to establish these important keys into your website in order to keep your rankings high.